FOR IMMEDIATE RELEASE
INTERACTIVE HALLOWE’EN STORY ‘DARK DETOURS’™ SURPASSES CROWDFUNDING TARGET AND BAGS BLAIR WITCH CO-CREATOR
“Dark Detours” is a multiplatform sci-fi/horror roadtrip story and launches a collaboration between No Mimes Media’s Steve Peters & storycentral’s Alison Norrington using a social media in new ways to tell the story in real time. Its stretch goals include bringing Mike Monello, co-creator of The Blair Witch Project, onto the creative team.
Los Angeles, USA (August 25, 2014)
Dark Detours (working title Project: Alibi), is an innovative FREE Hallowe’en comedy-horror story told uniquely and frighteningly in real-time through social media, and will drag you into the scariness like never before. For the week leading up to Hallowe’en night, audiences will virtually travel in real-time with hero Talbot Griffin as he descends deeper and deeper into a place from which there seems no escape. Dark Detour creators have targeted Blair Witch Co-creator, Mike Monello, as a never-been-done-before stretch goal.
Dark Detour is a ghost story for the digital age, putting audiences right at the center of the macabre and creepy things happening to 27 year old singer Talbot Griffin, but is more experience than mere story and will play out in your day-to-day digital life, at times digitally reaching out and pulling fans right back in when they least expect it. This interactive horror story will inject itself into your life for an entire week on the run up to Hallowe’en, and in a way that you’ve never experienced it, guaranteed. 27 year old singer, Talbot, loses his job, his girlfriend and his apartment and decides to chase his dreams by taking a road trip from New York to LA one week before Hallowe’en…but the road doesn’t quite lead where he expects it to. By simply “FRIENDING” Talbot, audiences will be led along a crazy journey - a maxed-out mix of Rocky Horror meets World's End meets Twilight Zone with a spattering of Inside Llewyn Davis...
Our IndieGoGo Campaign (Project: Alibi)
Funded August 20, 2014 - campaign ended August 28, 2014
“Our stretch goals are people!” Our ultimate stretch goals are friends & colleagues who will be joining the creative team as special Horror/Experience consultants, working with us to push the boundaries to deliver the most thrilling experience possible. Stretch Goal #1 – Blair Erickson (Writer Director of the indie horror film Banshee Chapter and creator of the Sarah Connor Chronicles Alternate Reality Game). Stretch Goal #2 – Brian Clark (Founder/Owner of GMD studios, co-founder of IndieWire, and creator of the Eldritch Errors Alternate Reality Game, Art of the Heist and more). Stretch Goal #3 – Jan Libby (ARG writer and experience designer for projects for Fox’s The Following, Sleepy Hollow, LonelyGirl15 and more). Our ultimate Stretch Goal #4 – Mike Monello (Founder/Partner of Campfire New York, and Co-creator ofThe Blair Witch Project).
In addition to these stretch goals unique perks include the Mojave – Talbot Griffin's brooding indie folk/rock artist T-shirt, the Gaucho - a personalised phone call to literally scare the crap out of you on or around Hallowe'en night, the Altamont - a super cool and seriously antique key to remind you of your journey and unlock those memories right up to the Honesuki or the Decadence where we’ll wine and dine you.. with a twist.
Project: Alibi is for digitally savvy and playful audiences who love the thrill of Hallowe’en and are clue-finders, gamers, players and love a great story that’s loaded with intrigue. (The IndieGoGo page itself is loaded with clues)! The project will, for the first time, have the cooperation of a popular location-based social platform (*top secret) to use it as its main storytelling channel in a way that it hasn’t been used before.
IndieGoGo campaign page (Project: Alibi)
IndieGoGo video (via YouTube)
Dark Detours homepage
@ProjectAlibi on Twitter
Brought to you by Steve Peters (No Mimes Media) and Alison Norrington (storycentral), this is a transatlantic collaboration that we’ve been eager to bring to you for a quite some time, without the shackles of clients or serving someone else’s story. Steve is known for his Experience Design mastery on projects such as the Emmy-winning webseries Dirty Work, and for the film Watchmen as well as over a dozen Alternate Reality Games; and Alison is known for audience-focused experiences, digital storytelling and bringing mischief to her work with Disney Imagineering R&D, FOX, Harlequin's 'Chatsfield', Sweden's Musikhjalpen and the Eurovision Academy.
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